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We reviewed one such privacy browser, Brave, that blocks website trackers and advertisements while claiming to be three times faster than Google Chrome.

While most users are able to brush aside this inconvenience and continue browsing, those who are more concerned about prying Big Tech companies might consider trying out a privacy browser that aims to protect their internet experience. (For insights on emerging themes at the intersection of technology, business, and policy, subscribe to our tech newsletter Today’s Cache.) Soon, you are followed across the web by uncomfortably specific ads that eerily echo your most private problems and desires. A quick search on Google Chrome or Safari might take just a few seconds to lead you to the answer you need, but the resulting data from the search and what it reveals about you as a consumer is rapidly monetised.